LEGO Home Page (www.lego.com)

© 2008 LEGO Media International
Internet Site
Teaches: logic, spatial relations, promotional material and LEGO information
CTR Rating: 92%
Editor's Choice

CTR Review

This "official" site for LEGO blocks and related products is organized into clear sections -- Products, Play, and Shop -- all straightforward and easy to find. Our testers went straight for the Play section, where they encountered both free and premium games. The site is designed to both promote new LEGO products as well as offer play opportunities. In Products, a player may visit a specific LEGO theme -- such as LEGO Indiana Jones. Included are merchandise products, a Fun Zone, a story, downloads, and a gallery -- all specific to a character. Another nice feature under Products is LEGO Factory. Here, a LEGO fan can design, share, and buy his or her own customized LEGO model. The child is the designer, with the final product being created from their imagination. In order to complete this activity, you'll need to download the required (free) LEGO software. In Play, there is a generous offering of LEGO-themed games -- some of which are premium games that require a download (with a fee) to play. There is also a LEGO magazine subscription offer (free). Because LEGOs are toys that appeal to a wide range of ages, so do the games. Note that for younger children, it is helpful to have a parent (or older sibling) nearby to help them avoid older-age targeted games. Some youngsters may be startled by some images. In Shop, you are provided with a quick link to a LEGO store, where there is a page that highlights new items as well as information on current sales and deals. There is also a store locator to find LEGO products in your area. Other than LEGO-branded products, there were no external advertisements. Leveraged content includes a link to the LEGO theme park ("Although the banner is away from games," noted the reviewer). The home page includes movie teasers from an Indiana Jones film, which includes a line of Lego toys. No frightening or inappropriate content was noticed. The Parent Page includes a reminder for parents to tell their children not to give out real names or phone numbers. When we entered a birth date for a free magazine subscription, we were asked for a parent's email address for approval (note that a child could enter any valid email address to get around parental approval). An Educator's Page includes activities and lesson plans.