Dino Tower

© 2017 SuperAwesome
iPad, iPhone
Teaches: logic, timing, spatial relations
CTR Rating: 72%

CTR Review

Fun but evil, this is a free addicting tower building game with a dinosaur twist. Note that the app is called "Stack Dino Tower" in Google Play. As you line up slices of dinosaurs to try for a higher tower, the app serves up ads. Most are floor banner ads, but there is an occasional full screen ad that requires closing a window to continue. The app uses behavioral shaping techniques to increase engagement, and keep you watching the ads. For example, if you are able to line up the slices of dinosaur neck just right, you are rewarded with a very satisfying shower of stars. If you can get eight perfect matches in a row, you get an extra big reward and a new record. The result is an effective pairing of competence and exposure to advertising. The app comes from Super Awesome, the UK advertising/children's app development company that specializes in delivering custom child safe ads to an under age 13 audience.