Let's Imagine Elmo
© 2014 Hasbro, Inc.
Designed to extend the musical segments of Sesame Street, this extremely talkative 13 inch plush toy responds to different hats in different ways. The hats act like keys, unlocking different sets of content. There are three hats: the crown results in “Prince Elmo Says,” the cowboy hat starts the “Countin’ Cowboy” game and the sea captain hat starts “Sounds of the Sea.” Each theme has three modes: play, count and sing. In the demo at Toy Fair 2014, we found the toy to be extremely didactic and over talkative. Besides the structured play, children can tickle Elmo's belly, squeeze his nose, or bounce him for a reaction -- no hat required. Runs on four AA batteries. Fall 2014.
$40, Smart Toy
Teaches: language, counting, memory